PPC (pay-per-click) Services
Invest in your business with a marketing group that provides PPC services that boost your bottom line.
Book A Call-back For PPC Services & Get
Free keyword research & a free Google Ad account audit
Why Your Business Needs PPC (Pay-Per-Click) Services
1. Your ads account is suffering
If you’ve tried Ads on your own, or had someone else doing it for you, but never could get past “learning limited” or never saw you CPA (cost per acquisition) drop to a reasonable price, you’re account is suffering. Let us fix it. You’ll easily save the money you spend on us, and scale to success.
2. You're duplicating content on your site (all channels are suffering)
The quality rater score of a GADS landing page will suffer if you’re using your SEO pages, but if you duplicate you page you can hurt your SEO. In short, you need someone who understands both so as to not cannibalize your efforts.
3. You have little to or no ROI on marketing spend
No custom events? Yikes. How can you know what potential is out there if you don’t have good analytics in place to understand the lay of the land?
PPC services from professionals that get it.
PPC, pay-per-click, or Google ads (once known as adwords) are often used interchangeably. In short, where SEO is organic, like a garden, PPC is like a plumber’s job. You pay for the parts (the Google ad auction), and the labor (us), and you can turn off and on the water as needed.
A solid PPC strategy can help diversify your inbound marketing and is a great channel to supplement SEO while it matures.
Like other digital marketing channels, it pays to have an expert run it for you.
4 Benefits of PPC Services:
1. Immediate Results
With PPC advertising, you can see immediate results in terms of website traffic and conversions. Unlike organic methods like SEO, which can take time to gain traction, PPC campaigns can drive targeted traffic to your website as soon as they are launched, making it an effective solution for quickly increasing visibility and generating leads or sales.
2. Targeted Advertising
PPC platforms like Google Ads and Bing Ads offer sophisticated targeting options that allow you to reach your ideal audience based on factors such as location, demographics, interests, and even specific keywords they are searching for. This precision targeting ensures that your ads are seen by the right people, maximizing the chances of conversion.
3. Cost-Effective
Despite the name “pay-per-click,” PPC advertising can be a cost-effective option for businesses of all sizes. You have full control over your budget, allowing you to set daily or monthly caps on spending, and you only pay when someone clicks on your ad. Additionally, with proper campaign management and optimization, you can maximize the return on your investment (ROI) and achieve a high level of efficiency with your ad spend.
4. Measurable Results and ROI
One of the biggest advantages of PPC advertising is its ability to provide detailed performance metrics and insights. You can track key metrics such as clicks, impressions, conversions, and cost-per-acquisition (CPA) in real-time, allowing you to quickly assess the effectiveness of your campaigns. This data-driven approach enables you to make informed decisions and continually optimize your campaigns for maximum ROI.
Our PPC Services
PPC is not new and is always changing. You need:
Wholistic Strategy
You can't just choose the first keyword that pops into your mind and throw up a landing page with your fingers crossed. You need to know what your options are, how to run the right tests, and put in the work to get a well oiled machine.
Clickcease
Yeah, if you've done this before, you've probably spend thousands on bogus traffic. Clicks from bots, competitors, trolls and more. Stop wasting money.
Monitoring
Things can go wrong from one day to the next, if you're not actively watching your account, weeks and months can go buy and you've shot your wad on a whole lot of nothing.
Why RunLeadGen PPC Services?
The proof is in the pudding. If this isn’t your first rodeo, you may be familiar with some of the scaled agencies out there, they’re a dime a dozen. You Need
Not A One Trick Pony
A PPC specialist is only as good as the other marketing channels in their pocket. If you're working with someone who only does Google Ads, likely they're hurting your other channels.
Dedicated In-House Experience
Get professionals on a daily, weekly, bi-weekly, or monthly cadence to talk through audits, showcase discovered opportunities and do quick and efficient work.
Save
Our PPC services are likely more affordable than your last guy, and they'll be more effective too. Not sure? Give it a try.
Looking To Capitalize On
Your Marketing Investment?
Get more bang for you buck and couple up PPC services with marketing automation, SEO (search engine optimization), paid social and more.
SEO
Get a free checklist, manual audit, and keyword research without one single commitment. Don’t like it, take it with you.
Marketing Automation
Stop leaving money on the table and convert that qualified traffic. Get detailed insights to conversion rates along the funnel to allow you to make the needed optimizations to capture more. Speed to lead is king.
Paid Social (Facebook ads)
Diversify your inbound marketing with highly effective platforms like Facebook.
PPC Services FAQs
PPC, or Pay-Per-Click, is an online advertising model where advertisers pay a fee each time their ad is clicked. It allows businesses to bid on keywords relevant to their products or services and display ads on search engines and other platforms. When a user searches for a keyword, the ads appear at the top or bottom of the search results, and the advertiser pays only when someone clicks on their ad.
PPC is a powerful digital marketing tool that offers several advantages. It allows you to reach a targeted audience, as your ads appear to users searching for specific keywords related to your business. PPC campaigns are highly measurable, providing valuable insights into user behavior and conversion rates. Additionally, you have full control over your ad spend, enabling you to set a budget that aligns with your business goals.
Yes, PPC is a versatile advertising solution suitable for businesses of all sizes. Whether you’re a small startup or an established enterprise, PPC allows you to compete effectively in the online marketplace. It offers a level playing field, as your ad’s success depends on the relevance and quality of your campaign rather than your budget alone.
We conduct thorough keyword research to identify the most relevant and high-converting keywords for your business. Our team analyzes your industry, target audience, and competitor landscape to select keywords that align with your objectives. We aim to maximize your ad’s visibility to the right audience, driving qualified traffic to your website.
Absolutely! PPC is one of the most measurable forms of advertising. Our team provides detailed analytics and regular reports, allowing you to track the performance of your campaigns accurately. You can monitor metrics such as clicks, impressions, click-through rates (CTR), and conversions. With this data, we continuously optimize your campaigns to achieve the best possible results.