Season 1 Episode 2: Growing With Local Service Ads

Local service ads or Google guaranteed have been at the forefront of our work lately and we want to dive in. Learn what this marketing channel is all about and how to leverage it to grow you business.

business owners who want to grow their business

Who is this for?

a guide and tips on how to use local service ads to your advantage


because we want to help you grow. your success is our success





If you’re looking for a fun and new podcast about the real world of SEO and digital marketing, listening to Quinn & Brian on RunLeadGen radio is your fix. Get quick and actionable insights and sift through the messy SEO debates as these two put all the best practices to test to get real results that you can implement on your own. Here we’re starting out with some of the most frequently asked SEO questions in 2024. 


Growing With Local Service Ads

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Growing With Local Service Ads FAQs:

What are Local Service Ads (LSAs), and how do they benefit businesses?

LSAs are a pay-per-lead advertising platform offered by Google, designed to connect local service providers with customers in their area. These ads appear at the top of Google search results, above traditional paid ads, making them highly visible to potential customers searching for local services.

How do Local Service Ads differ from traditional pay-per-click (PPC) ads?

Unlike traditional PPC ads, which are based on keywords and clicks, LSAs operate on a pay-per-lead model. This means businesses only pay when a customer contacts them directly through the ad, such as by calling or sending a message, making it a cost-effective option for generating leads.

What types of businesses can benefit from using Local Service Ads?

LSAs are particularly beneficial for service-based businesses that operate locally, such as plumbers, electricians, HVAC technicians, locksmiths, and cleaners. Any business that relies on local customers for revenue can leverage LSAs to increase visibility and attract new clients.