Claim $500 Google Ads credit and get started

Here are 4 easy steps to start getting traffic to your site TODAY on Google’s dime. Grow now while your SEO and organic campaigns are still maturing. 

 

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Overview

If you’re looking to kickstart your digital marketing journey and gain a competitive edge, you’ve come to the right place. We’re excited to walk you through the process of claiming a generous $500 ad credit on Google Ads, which can help you reach a broader audience, drive more traffic to your website, and boost your online visibility—all while saving you money.

Following these steps you will:

Who is the course for?

Any skill level individual who wants to continue to grow their business using Google ADs and getting a boost to start!

Steps

Claiming your $500 Google Ads credit is your first step towards unlocking the full potential of online advertising. 

  1. Do A Quick Google Search For “Google Ads”: Then select the Google Ad for Google Ads! 

  2. Navigate To The Offer At The Top Of The Page: Click “learn more” then “claim offer”. 

  1. Access the Google Ads Dashboard: Log in to your Google Ads account if you’re not already logged in. Once you’re in, you’ll be greeted with the dashboard. On the left-hand side, you’ll see a menu. Click on “Campaigns” to begin creating your first campaign.

  2. Select Your Campaign Type: Click the blue plus sign (+) to create a new campaign. Google Ads offers various campaign types, including Search, Display, Shopping, Video, and more. Choose the type that aligns with your advertising goals. For beginners, we recommend starting with a “Search” campaign, which displays text ads on Google search results pages.

  3. Choose Your Campaign Goals: Google Ads allows you to set specific goals for your campaign, such as driving website visits, phone calls, or app installs. Select the goal that best suits your business objectives.

  4. Configure Your Campaign Settings:

    • Campaign Name: Give your campaign a name that reflects its purpose or target audience.
    • Location and Language: Specify the geographical location where you want your ads to be shown and the preferred language for your target audience.
    • Budget and Bidding: Set your daily budget, which determines how much you’re willing to spend on your campaign each day. You can also choose your bidding strategy, such as manual CPC (cost-per-click) or automated bidding.
    • Ad Extensions: Enhance your ads with extensions like site links, callouts, and structured snippets to provide more information to potential customers.
  5. Create Your Ad Group: After configuring your campaign settings, you’ll be prompted to create an ad group. Ad groups help organize your ads based on specific themes or keywords. Choose relevant keywords, write compelling ad copy, and set your bid for each keyword.

  6. Design Your Ads: Craft engaging ad headlines and descriptions that entice users to click on your ads. Make sure your ad content is clear and relevant to your chosen keywords.

  7. Review and Launch: Before launching your campaign, review all your settings to ensure they align with your objectives. Google Ads provides a preview of how your ads will appear on different devices. Once you’re satisfied, click “Save and Continue” to launch your campaign.

  1. Access Billing & Payments: Log in to your Google Ads account and navigate to the “Tools & Settings” icon (the wrench) in the top-right corner. From the dropdown menu, select “Billing & Payments.”

  2. Billing Setup: Under the “Billing & Payments” section, you’ll find options to set up your billing information. Click on “Billing Setup” to get started.

  3. Select Your Country: Google Ads will ask you to specify the country in which you’re located. This step is crucial, as it determines the payment options available to you. Choose your country from the list provided.

  4. Choose a Billing Type: Google Ads offers various billing options, including automatic payments, manual payments, and monthly invoicing (available for larger businesses). Select the billing type that suits your needs best:

    • Automatic Payments: With automatic payments, Google will charge your chosen payment method whenever your account reaches a certain billing threshold or on a specific date, depending on your account activity. This option is recommended for most advertisers as it ensures your ads continue to run without interruption.

    • Manual Payments: Manual payments allow you to prepay a specific amount to your Google Ads account. As your ads run, costs will be deducted from this prepaid balance.

  5. Enter Payment Information: Depending on your chosen billing type, you’ll need to enter your payment information. For automatic payments, you’ll need to provide credit card details or set up a direct debit from your bank account. For manual payments, you’ll need to add funds to your account.

  6. Review and Confirm: Carefully review the billing information you’ve provided to ensure accuracy. Once you’re satisfied, click “Submit” or “Confirm” to save your payment method.

  1. Plan Your Campaign: Before you start spending, take some time to strategize your campaign effectively. Define your advertising goals, target audience, and keywords. Craft compelling ad copy and ensure your landing page is optimized for conversions.

  2. Budget Allocation: Keep a close eye on your daily budget to ensure you’re on track to reach the $500 spend threshold within 60 days. Adjust your daily budget as needed to maximize your ad exposure while staying within your budget constraints.

  3. Keyword Management: Carefully select keywords that are both relevant to your business and have a reasonable cost-per-click (CPC). Avoid overly competitive keywords that may exhaust your budget quickly. Monitor the performance of your keywords and adjust your bids accordingly.

  4. Ad Performance: Continuously monitor the performance of your ads. Google Ads provides detailed metrics, such as click-through rate (CTR), conversion rate, and cost-per-conversion. Use this data to optimize your ad copy, landing pages, and targeting settings.

  5. Time and Geographic Targeting: Adjust your ad scheduling to display your ads at times when your target audience is most active. Geographic targeting can also help you reach the right customers in the right locations.

  6. Utilize Extensions: Make use of ad extensions like site links, callouts, and structured snippets to enhance your ad’s visibility and provide additional information to potential customers.

  7. Track Conversions: Implement conversion tracking to measure the success of your campaigns. Knowing which ads and keywords are driving actual conversions will help you make data-driven decisions.

  8. Review Progress: Regularly review your campaign’s progress toward the $500 spend goal. Google Ads provides real-time data, allowing you to track your spending and adjust your strategy as necessary.

Remember, the clock is ticking with a 60-day timeframe to spend $500. It’s important to strike a balance between maximizing your ad exposure and staying within budget. By carefully managing your campaign, optimizing your ad spend, and monitoring performance, you can make the most of your $500 Google Ads credit while achieving your advertising objectives.

Need Any Help With These or more advanced Google ads and Paid search items?

Google Ads FAQs

 If you fail to spend the full $500 within the specified 60-day period, you may not be able to fully utilize the Google Ads credit. Any unused portion of the credit typically expires after the 60 days. To make the most of this promotional offer, plan your campaign strategically, monitor your spending, and adjust your budget as needed to reach the spending threshold in time.

Setting up billing information in Google Ads doesn’t typically incur additional costs. However, it’s essential to understand the billing type you choose (e.g., automatic payments or manual payments) and any associated fees. Google Ads may charge a one-time authorization fee (usually a small amount) when you first set up your billing information, but this amount is usually refunded to your account.

The $500 Google Ads credit is typically applicable to Google Search Ads. While Google Ads offers various campaign types such as Display, Shopping, and Video, the credit may have specific usage restrictions and be primarily intended for Search campaigns. It’s essential to review the terms and conditions associated with the credit to determine its exact usage and limitations.