How To convert your blog into an evergreen resource center
If you’ve been running a blog for some time and are looking to enhance its value, increase its visibility, and boost its search engine ranking, you’ve come to the right place. In this guide, we’ll walk you through a series of strategies and best practices to achieve these goals, including removing pagination, reducing duplicate and thin content, bringing pages closer to the index page in link depth, and ultimately improving your blog’s page rank.
Whether you’re a seasoned blogger or just starting out, we will equip you with the knowledge and tools you need to transform your blog into a valuable and evergreen resource center. By implementing these strategies, you’ll not only enhance the user experience but also increase your blog’s visibility and authority in the competitive online landscape. So, let’s get started on the path to turning your blog into a powerhouse of information and influence!
Following these steps you will:
Who is the course for?
Any skill level individual who wants to scale their SEO and digital marketing efforts with a better approach to top of funnel resource content.
The first crucial step in transforming your blog into an evergreen resource center is to organize your existing content into logical groups or categories. This process lays the foundation for a more structured and user-friendly experience for your visitors while also helping search engines better understand and index your content.
To begin, grab a list of all your blog URLs. This can typically be obtained from your website’s content management system or by using website crawling tools. With this list in hand, you’re ready to go through each URL methodically, one by one, to assign it to a relevant category.
As you work through this task, consider the following:
1. Content Themes: Analyze the main themes or topics covered in each blog post. Does it belong to a specific category or can it be grouped with other related content? For instance, if your blog covers various aspects of fitness, you might have posts related to “cardio workouts,” “strength training,” “nutrition,” and “mental health.” Assign each URL to the most appropriate category based on its content theme.
2. User Intent: Think about why visitors come to your blog and what they expect to find. Are there common questions or interests that certain groups of blog posts address? By aligning content with user intent, you can make it easier for your audience to find what they’re looking for.
3. Keywords and Tags: Review any keywords or tags you’ve assigned to each blog post. These can often provide clues about the content’s subject matter and help you categorize it more effectively.
4. Content Relevance: Be critical and objective about the relevance of each piece of content to its assigned category. Ensuring that content fits logically within a category will enhance the overall user experience and prevent confusion.
After you’ve organized your existing content, the next pivotal step in creating an evergreen resource center is to anticipate and plan for the future by identifying the content you should be creating. This proactive approach involves a combination of strategic keyword research, competitor analysis, and your own creative insights to ensure that your blog achieves categorical saturation.
Keyword Research: Start by conducting comprehensive keyword research in your niche. Utilize keyword research tools to identify trending topics, relevant long-tail keywords, and search terms with high user intent. Look for keywords and phrases that align with your blog’s overall theme and categories. This research will help you discover what your audience is actively searching for, giving you valuable insights into the content gaps you can fill.
Competitor Analysis: Study your competitors and others in your niche who are successfully running evergreen resource centers or blogs. Analyze their content strategy, the topics they cover, and the type of content that receives the most engagement and shares. While you shouldn’t copy their content outright, this analysis will help you identify areas where you can provide unique and valuable insights to compete effectively.
Creative Analysis: Don’t forget to leverage your own creativity and industry expertise. Consider emerging trends, new technologies, and changes in your field that may lead to future content opportunities. Your unique perspective and insights can set your blog apart and establish you as a thought leader in your niche.
As you identify content ideas for the foreseeable future, keep these factors in mind:
Evergreen Potential: Aim to create content with lasting value that remains relevant for an extended period. While timely news articles can be valuable, evergreen content has the advantage of generating consistent traffic over time.
Diversification: Diversify your content formats. Explore blog posts, videos, infographics, podcasts, and interactive content to cater to different audience preferences and consumption habits.
Content Calendar: Develop a content calendar to plan and schedule your future content. This will help you maintain consistency in your publishing schedule and stay organized.
With your existing content organized and a plan in place for future content, it’s time to focus on creating category pages to serve as the backbone of your evergreen resource center. Category pages play a crucial role in improving the user experience, enhancing SEO, and guiding visitors to the most relevant content within a particular category.
Design and Structure: Start by designing your category pages with user-friendliness in mind. Ensure that they have a clear and intuitive structure that allows visitors to quickly understand the subtopics or types of content covered within each category. Use descriptive headings, images, and brief introductory text to provide context.
Once you’ve established your category pages as the organizing hubs of your evergreen resource center, the next critical step is to strategically add internal links to child resource pages. These child pages are individual blog posts, articles, videos, or other content pieces that fall within specific categories. Implementing a well-thought-out internal linking strategy enhances user navigation, improves SEO, and reinforces the hierarchy and authority of your content.
1. Contextual Relevance: When adding internal links to child resource pages, focus on contextual relevance. Ensure that the linked text (anchor text) is descriptive and accurately represents the content of the target page. This helps users understand where the link will take them and what they can expect to find.
2. User Experience: Prioritize the user experience. Internal links should be placed naturally within the content and should make sense in the context of the page. Avoid overloading your content with excessive links, as this can distract readers. Instead, use internal links to guide users to related and valuable information.
3. Deep Linking: Consider deep linking, which involves linking to specific sections or subsections within a child resource page. This allows users to jump directly to the most relevant part of a page, enhancing their experience and saving them time.
4. Cross-Category Linking: Don’t limit your internal links to within a single category. Cross-category linking can help users discover related content from different areas of your evergreen resource center. For example, if you have an article about “Healthy Eating” in the “Nutrition” category, you might link to it from a post in the “Fitness” category discussing the importance of a balanced diet.
5. Consistent Monitoring: Regularly review and update your internal links to ensure they remain functional and relevant. As your evergreen resource center grows, new content may become available, and existing content may evolve. Keep your internal linking strategy up-to-date to provide the best possible user experience.
Pro Tip 1: Implement Breadcrumbs
One highly effective pro tip for enhancing the user experience and SEO of your evergreen resource center is to implement breadcrumbs. Breadcrumbs are navigational aids displayed at the top of a webpage, usually just below the header, and they provide users with a clear path to the current page’s location within the site’s hierarchy. Breadcrumbs not only make it easier for visitors to understand where they are on your site but also improve navigation and help reduce bounce rates.
For instance, if a user lands on a specific child resource page within your “Healthy Recipes” category, breadcrumbs would display a path like “Home > Nutrition > Healthy Recipes,” indicating that they are currently viewing a page related to healthy recipes within the broader nutrition category. This hierarchical structure aids users in exploring related content and encourages them to delve deeper into your evergreen resource center.
Pro Tip 2: Update URL Structure to Reflect Parent-Child Relationships
Another crucial pro tip is to update your URL structure to reflect the parent-child relationships between category and child resource pages. This involves creating a logical and consistent URL structure that mirrors your site’s content hierarchy. For example, if your evergreen resource center is about fitness and you have a category page for “Strength Training” with child resource pages for different strength exercises, your URL structure might look like:
- Category URL:
- Child Resource URL 1:
- Child Resource URL 2:
This structured approach not only makes your URLs more user-friendly and descriptive but also reinforces the parent-child relationship in a way that search engines can understand. When making changes to your URL structure, it’s crucial to plan for appropriate redirects from the old URLs to the new ones to avoid broken links and maintain SEO equity. Proper redirects ensure that users and search engines can smoothly transition to the updated URL structure without disruptions. This proactive approach not only enhances user experience but also contributes to your site’s overall SEO strength, helping you achieve higher rankings and greater visibility in search results.
As your evergreen resource center evolves, it’s essential to approach content creation with a deliberate and strategic mindset. This step emphasizes the importance of assessing whether the new content you’re planning to create is already covered in your existing resources or if it represents a new and valuable addition. Being purposeful about content creation ensures both uniqueness and comprehensiveness, contributing to a robust and helpful content ecosystem.
Content Gap Analysis: Before embarking on the creation of new content, conduct a thorough content gap analysis. Review your existing category pages and child resource pages to identify areas where your content might be lacking or where you could provide more in-depth coverage. Look for topics, subtopics, or specific questions that have not been adequately addressed. This analysis helps you pinpoint opportunities to fill gaps in your content library.
Uniqueness and Differentiation: When contemplating new content, ask yourself if it brings a unique perspective, angle, or value proposition that sets it apart from what’s already available. In a competitive digital landscape, offering something different can be a key driver of user engagement and satisfaction. Consider how your content can stand out by offering fresh insights, expert opinions, or innovative approaches.
Comprehensive Coverage: Strive for comprehensiveness in your content. When you decide to cover a topic, aim to provide a comprehensive resource that addresses all relevant aspects and subtopics. This not only satisfies user intent but also positions your resource center as an authoritative go-to destination for information. Comprehensive content tends to attract more backlinks, boost search engine rankings, and establish your expertise.
Avoiding Duplication: Be vigilant about avoiding content duplication. If you already have content on a specific topic, consider whether the new content adds substantial value or a fresh perspective. If not, it may be more beneficial to update and enhance existing content rather than creating something redundant. Duplicate content can dilute your site’s authority and confuse users.
Content Maintenance: Regularly review and update your evergreen content to ensure it remains current and accurate. Content can become outdated over time, and by keeping it up-to-date, you demonstrate your commitment to providing the most relevant information to your audience.
Need Any Help with your resource center or SEO in general?
Evergreen Resource Center FAQs
Pagination removal is crucial because it improves the user experience by eliminating the need for users to click through multiple pages to access content. This leads to faster and more convenient navigation, reducing bounce rates and improving engagement. Moreover, search engines prefer longer, single-page content, which can positively impact your SEO efforts.
Ensuring content uniqueness involves conducting thorough research to identify gaps in your existing resources. Additionally, aim for a fresh perspective, in-depth coverage, and original insights when creating new content. Avoid duplication, and strive to provide valuable, one-of-a-kind information that distinguishes your resource center from competitors.
Updating URL structures to mirror content hierarchy aids both users and search engines in understanding your website’s organization. It enhances the user experience by providing clear navigation paths, and it helps search engines crawl and index your content more efficiently. Properly planned URL updates should include redirects to prevent broken links and maintain SEO equity.
Comprehensive content is typically identified by its thorough coverage of a topic, addressing various aspects and subtopics related to the main theme. To determine comprehensiveness, you can conduct a content gap analysis to identify areas where you may be lacking information. Additionally, you can compare your content to that of competitors to ensure you’re offering the most in-depth resources.