Local SEo for beginners

Local business owners thrive with local SEO and these 5 steps will help you get your local business onto Google’s local search.

 

5

Steps

1

Video

All

Skill Level

2h

Duration

Overview

Here we give you 5 quick action items you can do today to start building your business through local SEO. We even throw in a bonus step!

Following these steps you will:

Who is the course for?

Any skill level individual who wants to build their business with local SEO. 

Steps

The foundation of your local SEO strategy begins with Google My Business (GMB). This free and powerful tool allows you to manage how your business appears in Google Search and Google Maps. To get started, claim and verify your business listing on GMB. If you haven’t already done so, it’s a straightforward process: sign in to your Google account, search for your business, and click “Claim this business.”

Once you’ve verified your listing, it’s time to optimize it for maximum visibility. Start by ensuring that all your business information is accurate and up-to-date. This includes your business name, address, phone number (NAP), website URL, and business category. Be meticulous about consistency – your NAP details should match exactly across all online platforms. Additionally, upload high-quality images that showcase your business, such as photos of your storefront, products, or services. A well-optimized GMB profile with appealing visuals not only improves your search visibility but also builds trust with potential customers.

Moreover, take advantage of the “Posts” feature to share updates, promotions, and events directly on your GMB listing. Encourage customer reviews and promptly respond to them, as positive reviews can boost your credibility and search rankings. By optimizing your Google My Business profile, you lay the groundwork for a strong local SEO presence that will help potential customers find and choose your business over competitors in your area. Stay tuned for the next steps to enhance your local SEO journey!

Expanding your local SEO strategy beyond your physical location is crucial, especially if your business offers services to multiple areas within your city or region. To effectively target these service areas and increase your online visibility, consider creating dedicated service area pages on your website.

Service area pages serve as a valuable resource for both search engines and potential customers. Start by identifying the specific cities and states you serve. Then, create individual pages for each service area, optimizing them for relevant keywords and including essential information like service descriptions, contact details, and testimonials if available. These pages not only improve your website’s structure but also help search engines understand your local relevance, increasing the chances of appearing in relevant local searches.

Ensure that your service area pages provide valuable, unique content that addresses the needs and interests of residents in those areas. This can include information about local events, news, or community involvement. Remember that quality content that genuinely serves your target audience is more likely to rank well in search results and resonate with potential customers.

As you create and optimize your service area pages, maintain consistency with your business NAP details. Including a Google Map with your service areas and a clear call-to-action that encourages visitors to get in touch or request a quote can further enhance the user experience and drive more leads. Stay tuned for our next steps to continue enhancing your local SEO efforts!

Building citations is a crucial step in your local SEO journey, as it helps establish the credibility and authority of your business online. Citations are references to your business’s name, address, phone number (NAP), and website on various online platforms, such as business directories, review sites, and social media profiles. The more consistent and accurate your citations are across the web, the more search engines trust your business, potentially leading to higher rankings in local search results.

To get started, it’s essential to first audit your existing citations to identify any inconsistencies or inaccuracies. A useful resource for this task is the Moz Local Check Listing Tool, which can help you identify and manage your business listings across various directories and platforms.

Next, focus on building new citations on reputable and industry-specific directories. Ensure that your NAP details are consistent across all platforms, as even minor discrepancies can negatively impact your local SEO efforts. Popular platforms to consider for citations include Google My Business, Yelp, Bing Places, Facebook, and local chambers of commerce websites. Don’t forget niche-specific directories related to your industry, as they can be particularly valuable in attracting relevant local traffic.

Consistently monitoring and managing your citations is essential, as changes or inaccuracies can occur over time. Regularly update your information as needed, and continue to seek out new citation opportunities to strengthen your online presence. By building and maintaining accurate citations, you’ll bolster your local SEO efforts, making it easier for potential customers to find and trust your business. Stay tuned for more steps to supercharge your local SEO strategy!

Backlinks, or inbound links, play a pivotal role in local SEO, as they signal to search engines that your website is a trusted and authoritative source. While obtaining backlinks from high-quality websites is essential, acquiring links from organizations and businesses within your local community can be especially beneficial for your local SEO efforts.

When you earn backlinks from local organizations, businesses, and community partners, it not only demonstrates your local relevance but also enhances your online reputation. Here’s how to leverage the power of local backlinks effectively:

1. Local Partnerships and Collaborations: Forge partnerships with local businesses, charities, or associations that align with your industry or values. Collaborative efforts, such as sponsoring local events, hosting workshops, or co-promoting products or services, can lead to natural backlink opportunities from their websites.

2. Local Directories and Chambers of Commerce: Many local directories and chambers of commerce offer opportunities to list your business, often including a link to your website. Joining these organizations and ensuring your website is listed can not only provide valuable backlinks but also improve your credibility within your local community.

3. Local Press and Media: Engage with local media outlets, newspapers, and online publications. When your business is featured in news stories or press releases, request that they include a link to your website. This not only boosts your SEO but also drives local traffic and increases brand visibility.

4. Sponsorships and Community Involvement: Consider sponsoring local events, sports teams, or charitable organizations. Many times, these sponsorships are recognized with backlinks on their websites, helping to solidify your local presence and boost your SEO efforts.

Remember that the quality of backlinks matters as well as the quantity. Focus on obtaining links from reputable, authoritative sources in your community, as these can significantly impact your local search rankings. Additionally, keep an eye on your backlink profile and regularly audit it to ensure that the links pointing to your site remain relevant and high-quality. By strategically acquiring local backlinks, you’ll strengthen your local SEO strategy and increase your chances of attracting more leads from your local community. Stay tuned for more tips to enhance your local SEO game!

Customized local reporting is the compass that guides your local SEO strategy. Without comprehensive data and insights, it’s challenging to gauge the effectiveness of your efforts and make informed decisions. Creating custom reports tailored to your business’s unique needs and goals is a crucial step in ensuring your local SEO campaign is on the right track.

To get started with custom local reporting, you’ll need the right tools and resources. One valuable tool that can simplify the process is Local Dominator, a robust platform designed specifically for local SEO reporting and analysis. Local Dominator provides a suite of features to help you track key performance indicators (KPIs), monitor local search rankings, and gain insights into your online visibility. With this tool, you can generate customized reports that showcase your progress and highlight areas for improvement.

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Marketing Automation FAQs

To claim and verify your business on GMB, sign in to your Google account, search for your business name, and follow the prompts to claim it. Google will typically send you a postcard with a verification code to your business address. Enter this code in your GMB dashboard to complete the verification process.

Yes, if your business has multiple locations, you can create and optimize separate GMB profiles for each location. Be sure to provide accurate NAP details, upload location-specific photos, and tailor your business descriptions to each area.

Upload high-quality images that showcase your business, such as photos of your storefront, products, services, and your team. Visual content that reflects your brand and offerings can help attract potential customers.

Regularly update your GMB profile to keep information accurate and fresh. Make updates for changes in business hours, services, promotions, and events. Additionally, engage with customer reviews and respond promptly to show your commitment to customer satisfaction.